The number of bloggers has risen exponentially over the past two decades, and now for every Russian and Australian person in the world there is also a blogger. But what was once heralded as a way to decentralise the media and break the power control that big firms have is now back in the hands of those who already had the power and money.
So what’s the future of blogging? Will it go much bigger, and eventually become like an online CV for every person? Will it drop in size as people realise the true nature of the industry? Or will it become like any other area, where some people pursue it as a hobby, while some people dedicate more time and try to make it into a business venture?